Ad position is determined by your Ad Rank in the auction.
Your Ad Rank is a score that's based on your bid and your Quality Score.
If you're using the cost-per-click bidding option, your bid is how much you're willing to pay for a single click on your ad.
Your Quality Score is a measurement of how relevant and useful your keyword, ad text, and landing page are to what a user is searching for.
To improve your ad position, you can increase your bid, or you can focus on improving your Quality Score.
Rank = bid * quality score
Quality score = descriptive ad + correct keywords + correct landing page
Write descriptive ads, use correct/relevant keywords and the landing page should be appropriate.
Your Ad Rank is a score that's based on your bid and your Quality Score.
If you're using the cost-per-click bidding option, your bid is how much you're willing to pay for a single click on your ad.
Your Quality Score is a measurement of how relevant and useful your keyword, ad text, and landing page are to what a user is searching for.
To improve your ad position, you can increase your bid, or you can focus on improving your Quality Score.
Rank = bid * quality score
Quality score = descriptive ad + correct keywords + correct landing page
Write descriptive ads, use correct/relevant keywords and the landing page should be appropriate.
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