Visits : Total no of visits to your site
Unique visitors : Over specified time period, un duplicated
visits. So unique visitors will be less then visits. Normally its considered
30minutes
Page views: How many pages has being viewed, repeated views
of single page are alos counted
Pages/Visits : Avg number of pages viewed. So more the
page views avg will increase. For instance each viewer has viewed how many pages
Avg visit duration : Avg time of session.
Bounce rate : Its percentage of single page visits. Like how
many people have left your site without interacting to second page.
An entry page with a
low bounce rate means that the page effectively causes visitors to view more
pages and continue on deeper into the web site.
According to Inc.com article: "As a rule of thumb, a 50
percent bounce rate is average. If you surpass 60 percent, you should be
concerned. If you're in excess of 80 percent, you've got a major problem.
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