The search network is a group of Google powered search
engines where your ads are eligible to appear. Ads
are triggered on the search results pages of these search engines
whenever a user searches on terms based on your included keywords.
The display network consists of websites using Google AdSense which gives you the opportunity for your ads to be displayed on these external websites. Your ads can either be triggered automatically based on the keyword themes within your ad groups or you can also choose to select individual sites using managed placements.
The search network can be used for a very targeted sales approach while the display network is ideal for building a brand across a very large reach.
The display network consists of websites using Google AdSense which gives you the opportunity for your ads to be displayed on these external websites. Your ads can either be triggered automatically based on the keyword themes within your ad groups or you can also choose to select individual sites using managed placements.
The search network can be used for a very targeted sales approach while the display network is ideal for building a brand across a very large reach.
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